Ibrahim is the Managing Director of Portland Design. Based in London and established in 1987, Portland is part of the global Perkins&Will architecture and design group.
Portland is a leading strategic branding and retail design business and works on a broad range of projects including retail, F&B, consumer brands, shopping centres, airports, train stations, mixed use developments and urban regeneration
Portland’s understanding of consumers’ relationship with brands and their engagement with branded physical and digital environments lies at the heart of their work. This understanding is built through research and insights that drive future customer expectations. Portland places great emphasis on ‘future readiness’.
Ibrahim originally trained as an aeronautical engineer and is a post graduate of the Royal College of Art and Imperial College London and a Fellow of the Royal Society of Arts. He is a regular speaker at conferences and a frequent contributor to journals and trade press. He has written regular pieces for The Economist ‘Insights’. He is also a published author with his book, ‘Future Ready Retail’ which explores the four pillars of winnig in retail
Ibrahim has two children and when he is not overseeing the ‘ideas fuelled’ environment at Portland he is normally with his family or in his workshop making sculpture and furniture, fiddling with classic cars or managing a woodland whilst riding his tractor!