Vimal Rai

Vimal Rai, Founder & Managing Director of TRACE Consulting, is a veteran travel “practitioner”. Having lived and worked in 8 cities and travelled to countless others, Vimal is driven by the pursuit of Customer Excellence within the travel, retail and aviation ecosystem. He led an enviable career across multiple domains including passenger and cargo sales and operations, customer service, in-flight products and services, in-flight content and connectivity, travel retail and most recently, brand, product and services marketing.

Always fascinated by the impact of technology on business and consumer behaviour, since 2016, Vimal has also invested in and mentored 4 travel tech startups who are out to redefine how travel providers attract, engage and retain customers. Increasingly recognized today for his engaging B2B social media content, Vimal is able to “join the dots” across the travel ecosystem strategically and in an agnostic manner, in the process redefining how sales, marketing, operations, customer services and human resources need to combine effectively in the modern, rapidly-evolving digital, socially-connected era, to deliver better heartware.